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Cogent360 Blog

In today’s digital marketing landscape, staying ahead of the curve is crucial. At Cogent360, we understand the power of interactive media that helps engage customers in a more efficient way. Our blog is your one-stop shop for insights, tips, and tricks to help you leverage interactive media for maximum impact.

1410, 2024

Product Training Done Right: The “Floor Backward” Approach

In the highly competitive consumer electronics (CE) industry and custom integration (CI) industry, product training is an essential element for equipping salespeople with the knowledge necessary to effectively communicate the value of a product to potential customers. Traditionally, training provided by manufacturers is saturated with a myriad of features and technical specifications, exuding pride in the engineering and research and development that brought the product to life. This approach, w [...]

3008, 2024

Enhancing Customer Experience: The Value of a Virtual Showroom for Smart Home Integration

In the rapidly evolving smart home industry, integration companies face the critical challenge of effectively showcasing the vast capabilities and benefits of home automation technologies to potential customers. The complex and intangible nature of these systems—encompassing programmable lighting, advanced security, climate control, audio-visual integration, and more—can make it difficult for clients to fully grasp their value and impact through traditional sales pitches and product brochures al [...]

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